MLS showed some media mastery in announcing the new New York City FC franchise Tuesday. By leaving us with as more questions than could possibly be answered in a conference call, the league has ensured that columnists and bloggers — even ones that don’t regularly cover soccer — will write the kind of speculative articles that every league PR person publicly berates but secretly loves.
That’s because these sort of speculative articles keep the new franchise in the hearts and minds of New Yorkers — and that’s important, because the new team will start play in 2015 in a temporary venue, while it searches for a home.
So many questions:
What will NYCFC mean for the Red Bulls? Commissioner Don Garber said he hoped it would stoke a fierce rivalry in a city of 19 million. But it’s not like NYCFC is coming in as an upstart, looking to knock off a team with lots of history and trophies. What NYCFC is competing with is a team that doesn’t sell out its soccer palace that you’ll find out on the train to Newark Airport, a team that’s name is a brand, a team that’s devoid of championships.
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