Home NASL & USL Ottawa Fury Ottawa Fury inks apparel deal with Admiral

Ottawa Fury inks apparel deal with Admiral

By Steven Sandor
Posted on July 16, 2013
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Maybe Ottawa soccer supporters are muttering “Admiral, Admiral…” like Khan in the second Star Trek flick. Or maybe not.

But the Fury announced Tuesday that it has entered into a multi-year partnership with the United Kingdom-based apparel manufacturer. Admiral will produce the new Ottawa Fury FC kits for the club’s inaugural season in NASL. Those designs will be made public this autumn.

Financial considerations weren’t disclosed.

“This partnership is another step in the development of a world-class brand for Ottawa Fury FC, and we’re eager to begin working with Admiral to design the Fury FC kit and excited for our players and fans,” said club president John Pugh in a statement released by the club.

Admiral already provides kits to Minnesota United FC and the Tampa Bay Rowdies. Unlike MLS, which has a blanket apparel deal with Adidas, NASL teams are currently free to shop for their own deals. FC Edmonton has a pact with Adidas, but there is an understanding that if NASL ever does get a blanket apparel deal, that would take precedence.

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3 Comments

  1. Raph de la Rosa

    July 18, 2013 at 3:00 am

    Well it is such a shame that the Nation’s Capital has no power to attract bigger brands that will generate more revenues to the club..

  2. Jamonty

    July 17, 2013 at 9:19 pm

    It was failed to mention in the article that Admiral were the jersey suppliers in the late ’80s/early ’90s to the infamous (to some) but now defunct (to many) Sherwood Park Rangers youth rep club. (I think the Rangers also donned Patrick jerseys too).
    Actually, I do think it is interesting that relatively small apparel manufactures (at least in N.America) like Admiral, Lotto and Hummel can find traction among the NASL and USL clubs (Oklahoma City FC of the USL-PDL club wears Hummel – a small sports company from Denmark).
    There must be better financial and creative benefits to signing with a small kit sponsor instead of being anonymous with a large company like Nike or even a medium like Umbro (now Nike) or Puma.

    • Steven Sandor

      July 17, 2013 at 9:25 pm

      Nike, by the way, no longer owns Umbro. It was sold to Iconix in late 2012.

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