Thank you everyone: Plastic Pitch has reached the 90th minute By Steven Sandor Posted on May 12, 2017 3 0 221 Share on Facebook Share on Twitter In late 2013, The11.ca launched a Kickstarter campaign to launch a digital soccer magazine. Thanks to the support of our readers, we raised the $10,000 that helped fund the launch of our app and digital magazine. The mag launched in 2014 and we put out 12 issues which I feel showed off some of the best in Canadian soccer journalism. We took on a lot of difficult topics and featured the work of some great writers, photographers and illustrators. I’d like to thank the writers, photographers and illustrators who contributed to what has been an exciting experiment in Canadian sports journalism. But, the mag has had to deal with escalating costs, a drop in ad revenue and, maybe the biggest killer of all, the poor performance of the Canadian dollar (we have to pay our fees so we can be available on Apple and Google in American dollars). As well, we in the media industry are all dealing with a slide in interest when it comes to apps as a whole. These factors have all forced me to make a difficult decision. Unfortunately, issue 12, which came out in Spring 2017, will be the final issue. I am very proud of the work we’ve done through these 12 issues and, to our supporters, I’d like to thank you for reading, commenting and even telling us when you think we’re totally off base. I really want this journalism to live on; I am in the process of contacting the contributors to secure the rights to move the stories from back issues of Plastic Pitch to The11.ca. This will be done without a lot of fanfare. Just check the site and search through the archives. If you’re a Plastic Pitch subscriber who still has issues owing, please contact me at email@example.com to discuss refunds on outstanding balances.