Home MLS Toronto FC POLL: Should Tim Leiweke entertain a name change for Toronto FC?

POLL: Should Tim Leiweke entertain a name change for Toronto FC?

By Steven Sandor
Posted on July 18, 2013
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Tim Leiweke, the brash new president of Maple Leaf Sports and Entertainment, has promised to bring more pizzazz to both the NBA Raptors and Toronto FC.

As a soccer site, we’ll focus on Toronto FC. After 6.5 years of futility, save for the Voyageurs’ Cup and one half-decent run in the CONCACAF Champions League, the TFC name and colours are linked more to embarrassment and futility than things like “tradition” and “excellence.” If Leiweke is serious about a major overhaul, are shiny new Designated Players enough? Or should he consider more radical changes to the team? After all, in MLS, name changes are pretty well old hat. We’ve seen the New York Red Bulls, FC Dallas and Sporting Kansas City emerge from the ashes of franchises that made the decisions to revamp themselves. Colorado Rapids and Los Angeles Galaxy have undergone massive kit changes.

Or, is the history of Voyageurs’ Cup success and the emotional investment supporters have already made in the team too sacred?

We want to hear from you…

Tim Leiweke has promised overhauls of TFC and the Raptors. Should he consider a name change for TFC?
  
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4 Comments

  1. anton@hotmail.com

    July 19, 2013 at 2:56 pm

    No man they should never change TFC. There’s nothing wrong with its image or the way they represent themselves. The problem has always been on the pitch and of course responsible for that is management. There’s nothing wrong with their logo, seriously. This club is making history. They have been on a bad spell since day one but sure some day things will change? It HAS to, doesn’t it?

  2. Seathanaich

    July 18, 2013 at 7:44 pm

    Kansas City showed how an MLS identity overhaul should be done.

    The Toronto team should have entered MLS as either Toronto Blizzard FC or Toronto Metropolitan FC (the “Metros”). The first has NASL and CSL history, the latter name connects with teh 1976 North American champions. Either name would be light-years better than the yawn-inducing Tee Eff Cee moniker, which is as inspiring as a glass of warm milk.

    In 2007 I would have made the team’s primary colour blue, because that is Toronto’s sporting colour; but today I would keep the red; red is the provincial colour in contast to the blue of Quebec and the Montreal Impact, and it does set the team apart from the Leafs and Argos within the city. However, the head to toe in one colour look is done to death in MLS: some MLS teams need to return to the coloured jersey with white shorts look. Toronto, like Canada, would look better in white shorts than red ones when wearing a red jersey and socks.

    Lastly, the TFC logo is one of the three worst in MLS (along with that of Fake Salt Lake and the New Jersey Energy Drinks). It needs an overhaul. Surely there is SOMETHING in the flora or fauna of Ontario that can be used for an insignia – a boring letter “T” doesn’t cut it, at least not in the style they have used.

  3. Nick Smith (@nas1787)

    July 18, 2013 at 7:36 pm

    Unfortunately the time for traditional Toronto blue has passed. TFC fans (including myself) are too invested in red now. I also don’t think a new name is necessary. Yeah TFC is kind of generic, but what better option is there that would actually justify a change?

    That being said, a refresh of the brand wouldn’t necessarily be a bad thing. But an evolution, not a revolution.

    • Seathanaich

      July 18, 2013 at 7:46 pm

      There are two better name options, and I have provided them both: Blizzard and Metropolitan FC.

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