Judging from the readership numbers — which spike every time we put up a story about new kits, redesigned kits, anything to do with kits — we’ve surmised that, to be a Canadian soccer fan, you have to be a bit of a fashionista.
If someone could create a tour of soccer stadiums and fashion weeks around the world, it’s be a smashing business.
But kits are important to fans. They want to be proud to wear the club’s colours. They want the road kits to be sharp. And marketers love it, because soccer kits change seasonally. Adidas gives us new MLS kits at almost the same pace as Marc Jacobs introduces new fashion lines.
With MLS creating a “Jersey Week,” where many MLS teams revealed or will reveal their new kits at special events or, as they are known outside of the sports world, “fashion shows,” we thought it would be fun to play Vogue. That is, give you a one-stop look at the new kits, with our, ahem, expert commentary. With all three Canadian teams putting their new kits out there, we thought it would be fun to look at the best, the worst, the exciting and the boring of what’s already out there.
Just as a disclaimer — The 11‘s editor HAS judged fashion shows before. Seriously.
We’ll start with the Canadian teams:
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