Kansas City’s new soccer brand — the owners got it right 18 Nov 2010 Four crests, three name changes and two stadium relocations later, Kansas City’s ownership group got it right. Sporting Kansas City’s President Robb Heineman announced today the re-branding of Major League Soccer’s KC franchise — the final step in the restructuring overhaul of the team that entered the league’s 1996 inaugural season as the Kansas City Wiz. It’s a massive transition, …