Home NASL & USL FC Edmonton FC Edmonton searches for new GM as Proudfoot’s three-year term comes to a close

FC Edmonton searches for new GM as Proudfoot’s three-year term comes to a close

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FC Edmonton is searching for a new general manager.

Rod Proudfoot, who held the post for the past three seasons, will be leaving the club at the end of the week.

“When [team owner] Tom Fath and I met in January of 2013 to discuss the GM position with FC Edmonton, I asked Tom for three years in order to achieve a number of business goals with the club. While we have achieved some of these targets such as improved branding, attendance growth and organizational development, there is still much left to do in growing the revenue areas of ticket sales, filling the stadium consistently and generating greater levels of corporate sponsorship., “ Proudfoot was quoted in a release. “My three years are up and we agree that now is the time for someone else with different skills and expertise to take FC Edmonton over the finish line.”

FC Edmonton ranked at the bottom of the NASL in terms of average attendance; it’s still a rarity to see the team crack the 4,000-spectator mark at the 4,500-capacity Clarke Field. There is an understanding between FCE and City Council that permission will be granted to expand the city-owned stadium if the team can show that it can regularly sell out home games.

The team hasn’t had a kit sponsor since its agreement with Sears Financial expired at the end of 2012.

Proudfoot had little influence in terms of player selection. Coach Colin Miller oversaw the personnel decisions.

 

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3 Comments

  1. left back

    October 29, 2015 at 12:16 pm

    To add to my comment… i have been going to the States a lot and watching MLS clubs… their whole thing is home games and what they call ‘Game Day’… everyone gets ready for game day… Bars, tail gating, street marches etc etc… they build hype around game day… deals on drinks, outdoor bbq that is cheap, beer gardens, music, live entertainment… they really push and turn the whole thing into an Event…. maybe the guy who is hired next will go see how successful some MLS clubs are and bring ideas back…..

  2. left back

    October 29, 2015 at 12:11 pm

    Marketing… my god…. i am a local soccer player/coach and follow FC Edmonton closely… the brand is basically invisible to the local soccer community… and between the edsa and eiysa/emsa there must be a membership of upwards of 50 000…. that is the target market and their presence is nowhere to be seen… i don’t really get it. Once this year i received an email with a promotion for my youth team to come to the games….. it wasn’t that great of a deal.

    I see the Fath trucks when i drive around town…. i hear a small blurb during sports on CBC radio at 5 pm… outside of that… there is zero… there are a lot of citizens who follow sport that don’t even know Edmonton has a pro team… why don’t they hire someone who knows what they are doing?

    On the internet you can reach so many people via facebook…. twitter and instagram… you can crowd source money, you can set up a pre game bbq, you can do a million things to get people out… the local Journal can write a page with bio’s of all the players and what they are about… just like the oilers do every year so the locals know who these people are and where they are from…

    The players could come into any club organization and run a training session and get to know the youth players… i would assure you that those kids plus their parents and the coaching staff would go to watch that player play….

    It is a tough sell….. no doubt… but you have to be aggressive and get out in the communities….

    no wonder it is failing… only get out what you put in…..

    my 2 cents….

  3. steve

    October 28, 2015 at 10:26 pm

    Not that surprising. If you ever watched Proudfoot in interviews, he often talked in cliches and did not have a concrete plan. If you look at his linkedin profile, you can see a man that jumps from job to job with very little consistency. He was in over his head with the changing market of professional sports and especially with the unique market of FC Edmonton, he was literally a “deer in the headlights.”

    It will be interesting to see who Fath brings in. I really get the impression he thinks that this attendance problem can be fixed by some bright mind, I doubt it. We are a hockey town, Fath needs to be comfortable with small crowds and a cult following.

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